Privacy policy

Information we may collect

The amount of information we hold about you depends on how you use the website. We may collect or process the following types of information:

• Contact information you choose to send us voluntarily by email, such as your name and email address
• Technical and browser information, such as browser type, device type, operating system and general connection data
• IP address and similar identifiers collected automatically through server logs and security systems
• Anonymised or aggregated analytics data about how pages are viewed and how visitors move through the site

We do not require you to create an account to browse the site, and we do not operate a newsletter signup at present.

How information is collected

We collect information in the following ways:

• Direct contact: when you email us at hello@mypetcover.co.uk
• Cookies and similar technologies: when you visit the website and make choices in our cookie banner
• Analytics tools: when you accept analytics cookies, as described below
• Server logs: automatically when your browser requests pages or files from our hosting environment

How we use information

We use information for legitimate website purposes, including:

• Responding to enquiries and correspondence
• Operating, maintaining and securing the website
• Understanding how visitors use pages and navigation paths
• Improving guide content, structure and performance
• Detecting misuse, errors or technical issues

We do not sell personal information. We use information only as needed to run and improve this website.

Cookies

Cookies are small text files stored on your device when you visit a website. We use cookies and similar technologies to operate the site and, with your permission, to understand how it is used.

Essential cookies

Essential cookies are needed for basic site operation. They may include cookies that remember your cookie consent choice so the banner does not reappear on every visit. These cookies are not used for advertising.

Analytics cookies

Analytics cookies help us understand website usage in aggregate. They are optional and are only set if you choose to accept analytics in our cookie banner.

Consent management

When you first visit the site, you can accept analytics cookies, use essential cookies only, or adjust your choice through your browser settings. You can clear cookies in your browser at any time, which may reset your consent preference.

Google Analytics

If you accept analytics cookies, we may use Google Analytics to collect anonymised or aggregated information about how the website is used. This can include pages visited, approximate location derived from IP address, device and browser information, referral source and general interaction patterns.

Google Analytics is provided by Google and is subject to Google's own terms and privacy practices. Analytics scripts load only after you give consent through our cookie banner. If you decline analytics cookies, Google Analytics is not loaded for your visit.

You can also use browser add-ons or settings to limit analytics tracking more broadly.

Affiliate links and retailer tracking

Some guides on MyPetCover may include links to third-party UK pet retailers. Where a link is an affiliate link, we may earn a commission if you make a purchase, at no extra cost to you. See our disclosure page for more information.

When you follow a link to a retailer, you leave our website. That retailer may use its own cookies or tracking technologies to measure referrals, manage baskets or support advertising. We do not control those technologies.

MyPetCover does not process payments and does not receive your card or checkout details. Any purchase is completed directly with the retailer on its own website.

Third-party websites

Our website contains links to external websites, including retailer sites and service providers such as analytics platforms. We are not responsible for the privacy practices, content or security of those third-party sites.

We encourage you to read the privacy policy of any website you visit after leaving MyPetCover.

Data retention

We keep personal information only for as long as reasonably necessary for the purposes described in this policy.

• Email enquiries are retained only as long as needed to respond, resolve an issue or meet reasonable business record-keeping requirements
• Server logs are kept for a limited period for security, troubleshooting and operational purposes
• Analytics data retention is managed according to our analytics configuration and the settings of the analytics provider

Data security

We use reasonable technical and organisational measures to protect information against unauthorised access, loss or misuse. These measures include secure hosting, access controls and keeping software reasonably up to date.

No method of transmission over the internet is completely secure. While we work to protect information, we cannot guarantee absolute security.

Your rights

If you are in the United Kingdom, you may have rights under UK data protection law in relation to personal information we hold about you. Depending on the circumstances, these may include the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate information
• Request deletion of personal information in certain circumstances
• Request restriction of processing in certain circumstances
• Object to processing in certain circumstances

To exercise these rights, contact us using the details below. We will respond within a reasonable period, subject to any legal obligations or exemptions that apply.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you are concerned about how your personal information is handled. The ICO website is ico.org.uk.

Contact

For privacy questions or requests relating to personal information, contact:

Updates to this policy

We may update this privacy policy from time to time to reflect changes to the website, our practices or legal requirements. When we make changes, we will update the "Last updated" date at the top of this page.

We encourage you to review this page periodically so you remain informed about how we handle information.